Adidas Channel Marketing
Creative Director
Agency: Iron Creative
—
Leading creative direction to optimize Amazon marketing strategy and work on a host of other channel marketing objectives.
With thousands of SKUs to manage, adidas needed an agency to help optimize its brand presence in wholesale channels. After reviewing analytics, I proposed a cohesive creative strategy that led to a redesign of the adidas Amazon storefront, a complete overhaul of its PDP pages, and a series of integrated advertising campaigns.
With a data-backed strategy in place, I lead our team redesigning the adidas Amazon Storefront, extending and amplifying the adidas brand across the entire advertising ecosystem.
As well as our extensive Amazon advertising work for adidas, we also designed and produced content for other areas of their marketing business. This adidas Prime Wardrobe box design is just one example of how we helped adidas provide a fully resolved shopping experience for their customers.
I’ve played a crucial role in optimizing the adidas brand presence at Amazon. Developing an analytics-first strategy led to a systematic redesign of the Amazon Storefront and a cohesive optimization plan for the brand’s digital marketing efforts.
Adidas Channel Marketing
Creative Director
Agency: Iron Creative
—
Leading creative direction to optimize Amazon marketing strategy and work on a host of other channel marketing objectives.
With thousands of SKUs to manage, adidas needed an agency to help optimize its brand presence in wholesale channels. After reviewing analytics, I proposed a cohesive creative strategy that led to a redesign of the adidas Amazon storefront, a complete overhaul of its PDP pages, and a series of integrated advertising campaigns.
With a data-backed strategy in place, I lead our team redesigning the adidas Amazon Storefront, extending and amplifying the adidas brand across the entire advertising ecosystem.
As well as our extensive Amazon advertising work for adidas, we also designed and produced content for other areas of their marketing business. This adidas Prime Wardrobe box design is just one example of how we helped adidas provide a fully resolved shopping experience for their customers.
I’ve played a crucial role in optimizing the adidas brand presence at Amazon. Developing an analytics-first strategy led to a systematic redesign of the Amazon Storefront and a cohesive optimization plan for the brand’s digital marketing efforts.
Adidas Channel Marketing
Creative Director
Agency: Iron Creative
—
Leading creative direction to optimize Amazon marketing strategy and work on a host of other channel marketing objectives.
With thousands of SKUs to manage, adidas needed an agency to help optimize its brand presence in wholesale channels. After reviewing analytics, I proposed a cohesive creative strategy that led to a redesign of the adidas Amazon storefront, a complete overhaul of its PDP pages, and a series of integrated advertising campaigns.
With a data-backed strategy in place, I lead our team redesigning the adidas Amazon Storefront, extending and amplifying the adidas brand across the entire advertising ecosystem.
As well as extensive Amazon advertising work for adidas, we also designed and produced content for other areas of their marketing business. This adidas Prime Wardrobe box design is just one example of how we helped adidas provide a fully resolved shopping experience for their customers.
I’ve played a crucial role in optimizing the adidas brand presence at Amazon. Developing an analytics-first strategy led to a systematic redesign of the Amazon Storefront and a cohesive optimization plan for the brand’s digital marketing efforts.