Fitbit Retail App
Design Director
UX research, UX/UI design
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I partnered with Fitbit to design an engaging and innovative digital retail experience.
The goal was to provide a compelling and intuitive user experience that motivated customers to engage with and buy Fitbit products.
I shared a variety of UX strategies that would underpin the design process. Three conceptual approaches were shared: a simple path to product information; a deeper demonstration of how Fitbit can positively affect your life; and a more immersive video-based focus on the emotive aspects of the Fitbit brand promise.
I worked with the Fitbit team to design a state-of-the-art user interface – built with both existing brand assets and a suit of new illustrative and typographic expressions. The result is a stunning piece of interactive design that reflects the innovative nature of the Fitbit family of products.
Fitbit Retail App
Design Director
UX research, UX/UI design
—
I partnered with Fitbit to design an engaging and innovative digital retail experience.
The goal was to provide a compelling and intuitive user experience that motivated customers to engage with and buy Fitbit products.
I shared a variety of UX strategies that would underpin the design process. Three conceptual approaches were shared: a simple path to product information; a deeper demonstration of how Fitbit can positively affect your life; and a more immersive video-based focus on the emotive aspects of the Fitbit brand promise.
I worked with the Fitbit team to design a state-of-the-art user interface – built with both existing brand assets and a suit of new illustrative and typographic expressions. The result is a stunning piece of interactive design that reflects the innovative nature of the Fitbit family of products.
Fitbit Retail App
Design Director
UX research, UX/UI design
—
I partnered with Fitbit to design an engaging and innovative digital retail experience.
The goal was to provide a compelling and intuitive user experience that motivated customers to engage with and buy Fitbit products.
I shared a variety of UX strategies that would underpin the design process. Three conceptual approaches were shared: a simple path to product information; a deeper demonstration of how Fitbit can positively affect your life; and a more immersive video-based focus on the emotive aspects of the Fitbit brand promise.
I worked with the Fitbit team to design a state-of-the-art user interface – built with both existing brand assets and a suit of new illustrative and typographic expressions. The result is a stunning piece of interactive design that reflects the innovative nature of the Fitbit family of products.