about

about

about

I'm an award-winning creative director and digital product design lead currently working in San Francisco, CA and Melbourne, AU.

My recent work has focused on creating product design systems using Figma and creative direction for consumer brands. I have won multiple design awards including two Webbys. Past clients include Adidas, Levis, Fox, Paramount Pictures, Spotify, Interscope Records, Amazon, Fitbit, and Visa.

recent projects

recent projects

recent projects

Adidas digital marketing
Adidas digital marketing
Adidas digital marketing

Adidas Channel Marketing

Leading creative for adidas's digital marketing for wholesale channels.

Google Apps Design Systems
Google Apps Design Systems
Google Apps Design Systems

Google Apps Design Systems

Figma-based design systems for Google's first-party mobile apps.

Amazon AWS Design System
Amazon AWS Design System
Amazon AWS Design System

Fitbit Retail App

Designing an engaging and innovative digital retail experience.

Amazon AWS Design System
Amazon AWS Design System
Amazon AWS Design System

Amazon AWS Design System

Spearheading a comprehensive Figma-based design system for AWS.

Recent experience

Recent experience

Recent experience

Google

Design Technologist - Design Systems | Dec 2024 – Present

Leading the development of a design system supporting Google’s first-party native mobile applications across Android and iOS.

Google

Design Technologist - Design Systems | Dec 2024 – Present

Leading the development of a design system supporting Google’s first-party native mobile applications across Android and iOS.

Google

Design Technologist - Design Systems | Dec 2024 – Present

Leading the development of a design system supporting Google’s first-party native mobile applications across Android and iOS.

Iron Creative

Creative Director | May 2023 – Present

Creative director for digial agency working with Levi's, Adidas, Slack, Salesforce and Fitbit.

Iron Creative

Creative Director | May 2023 – Present

Creative director for digial agency working with Levi's, Adidas, Slack, Salesforce and Fitbit.

Iron Creative

Creative Director | May 2023 – Present

Creative director for digial agency working with Levi's, Adidas, Slack, Salesforce and Fitbit.

Amazon Web Services

UX / UI Lead | Jul 2021 – May 2023

Spearheading the creation of a comprehensive Figma-based design system for AWS.

Amazon Web Services

UX / UI Lead | Jul 2021 – May 2023

Spearheading the creation of a comprehensive Figma-based design system for AWS.

Amazon Web Services

UX / UI Lead | Jul 2021 – May 2023

Spearheading the creation of a comprehensive Figma-based design system for AWS.

iid

Founder / Creative Director | Aug 2009 – May 2023

Founder of an award-winning digital product and branding agency working with awesome clients.

iid

Founder / Creative Director | Aug 2009 – May 2023

Founder of an award-winning digital product and branding agency working with awesome clients.

iid

Founder / Creative Director | Aug 2009 – May 2023

Founder of an award-winning digital product and branding agency working with awesome clients.

Fox Broadcasting Company

Creative Director | Jun 2005 – Jan 2008

Creative Director for Fox.com and Americanidol.com. UX/UI design direction for all digital channels including app stores and social.

Fox Broadcasting Company

Creative Director | Jun 2005 – Jan 2008

Creative Director for Fox.com and Americanidol.com. UX design for all digital channels including app stores and social.

Fox Broadcasting Company

Creative Director | Jun 2005 – Jan 2008

Creative Director for Fox.com and Americanidol.com. UX design for all digital channels including app stores and social.

skills

skills

skills

Branding & Identity: Creative direction, Identity design, typography, motion design, style guides.

Branding & Identity: Creative direction, Identity design, typography, motion design, style guides.

Branding & Identity: Creative direction, Identity design, typography, motion design, style guides.

UI/UX Design: Design systems, UX research, wireframing, prototyping, mobile app design, responsive web design, UX writing.

UI/UX Design: Design systems, UX research, wireframing, prototyping, mobile app design, responsive web design, UX writing.

UI/UX Design: Design systems, UX research, wireframing, prototyping, mobile app design, responsive web design, UX writing.

Project Management: Team leadership, partner & stakeholder relations, deadline management.

Project Management: Team leadership, partner & stakeholder relations, deadline management.

Project Management: Team leadership, partner & stakeholder relations, deadline management.

awards

awards

awards

Webby Awards | Best Website: Charitable Organizations

Webby Awards | Best Website: Charitable Organizations

Webby Awards | Best Website: Charitable Organizations

Webby Awards | Best Website: Public Service & Activism

Webby Awards | Best Website: Public Service & Activism

Webby Awards | Best Website: Public Service & Activism

W3 Gold | Mobile Apps: Family & Kids

W3 Gold | Mobile Apps: Family & Kids

W3 Gold | Mobile Apps: Family & Kids

W3 Gold | Mobile Apps: Public Service & Activism

W3 Gold | Mobile Apps: Public Service & Activism

W3 Gold | Mobile Apps: Public Service & Activism

W3 Silver | Mobile Apps: Games

W3 Silver | Mobile Apps: Games

W3 Silver | Mobile Apps: Games

W3 Silver | Mobile Apps: Education

W3 Silver | Mobile Apps: Education

W3 Silver | Mobile Apps: Education

Davey Awards | Mobile Apps: Social Gaming

Davey Awards | Mobile Apps: Social Gaming

Davey Awards | Mobile Apps: Social Gaming

Davey Awards | Mobile Apps: Education

Davey Awards | Mobile Apps: Education

Davey Awards | Mobile Apps: Education

London International Advertising Awards | Interactive: Sports

London International Advertising Awards | Interactive: Sports

London International Advertising Awards | Interactive: Sports

education

education

education

Bachelor of Arts (hons) Graphic Design

Swinburne University of Technology

Bachelor of Arts (hons) Graphic Design

Swinburne University of Technology

Bachelor of Arts (hons) Graphic Design

Swinburne University of Technology

contact

contact

contact

matt@iid.co

location

location

location

San Francisco & Melbourne

Matthew
Bennett

Creative Direction & Product Design